Good promotion is as important as writing amazing songs in the music industry. And it’s up to you to make a splash with your music. Creating catchy music videos is among the most effective tools in your promotional arsenal. The record industry is constantly evolving, especially in today’s digital era. Major record companies used to contract musicians and oversee their music marketing strategy and internet marketing operations.
This, however, is not the norm any longer. Independent music promotion is becoming more popular as the number of independent artists grows. Independent artists are a rapidly expanding section of the music industry. An excellent marketing plan must become a successful one and get recognised.
Everything must be planned, from writing songs and filming a music video to your album release and music marketing campaigns. In this blog, we’ll talk about why videos are an essential tool that every musical professional who wants to grow in their career should leverage:
Reason #1: Fans share videos more often vis-a-vis music audio
Try remembering the last instance you received a .wav or.mp3 of a friend’s new favourite song. Probably in 2010, very likely. There are several causes for this:
The number of music files we downloaded and stored decreased as unrestricted and subscription-based music streaming services became more popular. While inexpensive and membership-based audio streaming services offer to share track URLs, if you’re on a different platform than your buddy, you’ll only get a tiny clip of the song, not the entire song—hardly fulfilling and too restrictive, so hardly one chooses to share audio URLs.
There’s a reason why social media is named “social.” It is entirely about sharing. Users now consume videos more than any other type of content. It’s rich, energetic, lightweight, and easily accessible. Suppose you don’t create visual assets to accompany your audio assets. In that case, you’re making it difficult for people to relate with and spread your music among their friends, reducing the number of people who hear it. A video maker enables you to create music videos with ease without spending a lot on
Reason #2: Video content has a longer shelf life on social media
Music videos, unlike other kinds of video material, age well. Other forms of content are watched a couple of times and then disappear from a person’s stream. The appeal of music videos doesn’t diminish the way vlogs or video ads, or some speech videos do over a period of time.
People watch music videos over and over again, just as they do with your music, which they will listen to for years. As a result, they provide a level of interaction that other video materials just cannot rival. That isn’t to imply that other sorts of video material aren’t valuable.
A video only seen once by 1000 people is beneficial for increasing reach and awareness and keeping a light-touch engagement with existing fans. However, a music video that just 500 people have seen dozens of times? This kind of behaviour fosters genuine ties to your art and your audience’s devotion.
Reason #3: Producing music videos is more affordable than it has ever been
Previously, the only independent musicians who could fund creating professional video albums were those with a budget of $5000 or more or those affiliated to a record label that paid for the video (and occasionally recouped the money from the artist!). However, making a music video on a budget is now simple. You can record in HD on your phone, putting professional-looking footage at your fingertips. There’s a variety of free and inexpensive tools, such as online video maker for putting your films together online.
Thanks to development of SaaS platforms as well as intriguing software that makes professiona video editing easy for the layman, there has been a spur in people using online video maker. It is a great strategy since it is not heavy on your pocket and it allows you to put your content in front of your target audience in the most eye-catching ways possible. For example, even the simple dance trend of the song ‘Stay’ by Bieber and The Kid LAROI went viral that would take basically just a few minutes of editing on any online video maker.
Reason #4: Music marketing videos act as additional content for distribution for a wider reach
Quality is important in music promotion, but so is quantity. Repeated exposures are necessary for humans to remember information. Therefore the more high-quality stuff you share, the more prospective followers will be introduced to you and your art. Consider this: it takes typically 6-10 touchpoints to sell a product in sales. It takes no less than that many to engage people to know your music and considerably more to get people to know you as the musician behind it.
Music videos may let you turn a single hit song into three or more engaging content pieces. You’ll have a dozen assets to disseminate across social media if you output all of those films in horizontal, vertical, and square formats. You can share it as Instagram reel, YouTube shorts, YouTube video, IGTV video, etc. The more relevant channels you post your content on, the higher your target audience’s probability of discovering your music.
True, the music and entertainment industry is highly saturated. However, this does not rule out the possibility of success. There is no excuse why you cannot thrive and find your fair number of committed followers if you have a desire, are prepared to put in the hard work, and are willing to spend time planning and implementing the correct video promotional strategy for your music. Not to say that getting traction for your music will be easy by any means, but with consistency, talent, and effort, it isn’t impossible to gain a decent following on the internet. Wishing you all the best for your next music marketing campaign!