Digital marketing techniques have become all-pervasive, so much so, that even local and small businesses use digital advertising and marketing strategies in ever-growing numbers. However, numerous small business owners are rediscovering the advantages of using traditional advertising tools and methods. As per marketing experts, organizations and brands should use a balanced blend of advertising tools. Outdoor advertising tools like lawn signs are best for small businesses with budgetary constraints.
Lawn signs are cost-effective and best suited for small businesses to spread their marketing messages without burning a hole in their pockets. Lawn signs are ideal for the small marketing footprints of small businesses. Lawn signs are excellent advertising tools. You should pay attention to the proper design, printing, and erection of these signs. Avoid designing or installation mistakes with some careful planning.
Let us explore some mistakes to avoid while integrating custom lawn signs into your marketing strategy or marketing mix.
Mistake: Not Focusing on Design & Color
Designing yard signs for wholesale purposes on the computer may be exciting and easy, but you should not get carried away. Complicated designs may look impressive on your computer screen, but the effect could be not so good when you use the same design on physical lawn signs. Lawn signs are visible from a distance. Poor designing may be costly for your business as you may be losing potential customers. Complex designs may not create a positive impression on your audience from a distance. The audience may fail to understand the design intricacies from a distance.
Your lawn sign design must have enough contrast between the backdrop and the content. The text and the graphic elements should provide enough contrast with the sign’s background color. Without adequate color contrast, the lawn sign may not be spotted or seen clearly from a distance. Use bright and vibrant colors to grab the audience’s attention. However, steer clear of gaudy colors as they may look repulsive and brash.
Mistake: Poor Legibility / Readability
The lawn sign must be readable or legible from a distance to your target audience. It will be a big flop when you put up a lawn sign, but your audience fails to read the message on it. You may focus on making your lawn sign design readable even from a distance. Numerous factors impact the legibility of a lawn sign. There could be poor contrast between the backdrop and the content, the sign may have been placed very far away from your audience, or maybe the design is not eye-catching or clear. There may be too much clutter and so, people are not interested in reading it. Mistake: Using Poor or Wrong Typography
According to experts at Forbes, you must choose a legible font. Focus on using classic fonts. They are the right choice for readability. Poor selection of typeface will automatically deter and discourage people from showing any interest in reading your lawn signs. Avoid using complex typefaces. Rely on using a maximum of two typefaces in one lawn sign. Choose large font sizes to enhance legibility. The largest font should be used for highlighting the headline or caption. Thereafter, start scaling down. Allow adequate spacing between letters for better readability.
Remember to avoid the above-discussed mistakes while using lawn signs in your marketing strategy. Always put up lawn signs in spots that experience heavy footfall or high traffic. Moreover, lawn signs should be strategically placed close to your business to motivate more customers to go to your store.